Promotion and Publicity

Posted by on June 12, 2013 · Leave a Comment 

Promotion and Publicity

There are two aspects of ‘promotion’ publicity and advertising   The difference between the two is that publicity is free, whilst advertising is paid for. However, good publicity can result in ‘free advertising’. Publicity When promoting your book, keep in mind that it needs to stand out from the thousands of other books that are published each year. Booksellers and book reviewers receive literally hundreds of catalogues, information sheets and review copies of ‘bestsellers’ each month, and will need more than your personal guarantee to…

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