Promotion and Publicity

Book Promotion and Publicity

There are two aspects of ‘promotion’. Publicity and advertising   The difference is that publicity is free, whilst advertising costs. However, good publicity can result in ‘free advertising’. Publicity When promoting your book, remember that it needs to stand out from the thousands of other published books each year. Booksellers and book reviewers receive hundreds of catalogues, information sheets, and review copies of ‘bestsellers’ each month. They will need more than your guarantee to be convinced that the book has something to offer them. Emphasise…

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Self Publishing Success


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