Why do authors fail with marketing

Book Marketing- The Big M Word

John Kremer, America’s leading book marketing expert, was asked about the #1 reason why authors fail in their book marketing. If you had to take a random guess, what would it be? Most people would probably have answered:

–         – Lack of know-how
–         – No marketing budget
–         – Not internet savvy
–         – Lack of a marketing plan
–         – Poor book title

While all these, no doubt, contribute to poor book marketing. Surprisingly, the answer was none of the above!

The #1 reason authors fail in their marketing is this:
“Most authors do two weeks of effort and give up. On average, successful authors, even with the best publisher and publicists, will consistently, for two years, get out there to sell, market and publicise their book.”

He follows on by saying that you need to gain word of mouth for a book to succeed. At some stage, the book will hit a ‘tipping point,’ taking on its momentum and selling itself.

A case in point is the author of the Celestine Prophecy, James Redford. He peddled his self-published new age novel from the trunk of his Honda for some time. He travelled from city to city, town to town, selling to anyone who would be interested. The amazing thing is he managed to sell 80,000 copies of his book this way alone.

Eventually, Warner Books purchased his book’s rights, and it went on to become the #1 bestseller of 1996. The book sold 6 million copies.

Another well-known author, John Grisham, had his first novel published by a small publishing house. Instead of relying solely on his publisher, he got out there and sold books from the trunk of his car. He also struck up personal relationships with several bookstores in a few cities willing to give him a chance and had his books sold there on consignment.

Over time, his book sales increased through consistent effort, and today he is one of the world’s top novelists. To reciprocate the goodwill to the bookstores that gave him a chance in the early days, he still personally visits those stores to do book signings today.

So if you are willing to get out there, invest and put in consistent effort, history proves that it is more than possible to succeed.  Remember, marketing your book is a marathon, not a 100m sprint. Constant effort is the key to success.

Ian Lewis

Comments are closed.

At the end of the day, how can you not realize your publishing dream with all that we have to offer!

Self Publishing Success

This website supports businesses that provide information and quality affordable services with the following: How to publish childrens book information, childrens book publishing companies, printer of hardcover and coffee table books, paperback or wire bound book, self publishing book company, how to publish a book, quality book printing, book publishing company in Australia, self publishing book costs and quotes, book printing costs that service Brisbane, Kingaroy, Nambour, Ipswich, Caloundra, Maroochydore, Sunshine Coast and Gold Coast as well as New South Wales-in fact Australia-wide.

This website and domain including all content within is the property of Sydney Yates and Angel Key Publications. All rights reserved.

Copying information from this website is strictly prohibited. Except for Personal use by Book Self Publishers use only. Angel Key Publications Pty Ltd